Demure Diva

Demure Diva

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Arch Arrival Brow Definer

Whether you like them naturally groomed or strikingly bold, perfecting your brow game is a fine art. With the new SUGAR Arch Arrival Brow Definer, you can now discover the artist...

01 jerry brown 02 taupe tom 03 woody scooby 04 felix onyx

Contour De Force Mini Highlighter

For the times you crave an envy-inducing glow to replace your favourite Instagram filter, a few swipes of the SUGAR Contour De Force Mini Highlighter will do the trick and more....

Aquaholic Priming Moisturizer

It soothes skin from irritation & dryness. Glides on easily, locks down moisture to keep the skin refreshed. It is ultra-lightweight, non-greasy and refreshing. A perfect mix of makeup & skincare, this...

The Most Eligiblur Smoothing Primer

Airlight, skin-perfecting, and super matte. Here's a smoothing primer that will blur out your pores, wrinkles, fine lines and prolong makeup wear. Cream-based and suitable for all skin types. How to apply:...

Suede Secret Matte Lipcolour - 02 Plush Pink

Become the life and soul of any party with Plush Pink, a deep rose pink shade that will bring your pout to the forefront. Plunge head first into high-pigmented matte fantasy...

Contour De Force Highlighter Palette - 01 Glow Genius

If you are a sucker for the ‘barely-there’ but totally beautiful glow, it is time for you to indulge in the SUGAR Contour De Force Highlighter Palette.  Designed for the ladies and lasses...

Nothing Else Matter Longwear Lipstick - 02 Red Rush

Get their blood rushing with Red Rush. A gorgeous red with tints of pretty pink and orange that create a look that's superbly ravishing. The lipstick of your fantasies is finally here. Get ready...

Mettle Satin Lipstick - 02 Elizabeth

A premium and highly pigmented lipstick that provides a gorgeous satin finish of opaque colour in a smooth, single swipe. Creamy in texture, it has a long-lasting and water-resistant wear. 02...