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Get all your IPSY beauty favorites in one place. Bestsellers that have been loved by all, under one roof!

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Matte As Hell Crayon Lipstick

If excellent coverage and high color pay-off is what gets you going, you will absolutely love our SUGAR Matte As Hell Crayon Lipstick that is available in 36 gorgeous shades to suit your taste &...

01 scarlett o'hara 02 mary poppins 03 poison ivy 04 holly golightly 05 rose dawson 06 coraline jones 07 viola 08 jackie brown 09 princess peach 10 cherry darling
$20.99 Select optionsSelect options

Arch Arrival Brow Definer

Whether you like them naturally groomed or strikingly bold, perfecting your brow game is a fine art. With the new SUGAR Arch Arrival Brow Definer, you can now discover the artist...

01 jerry brown 02 taupe tom 04 felix onyx
$12.99 Select optionsSelect options

Contour De Force Mini Blush

Transform your skin from forgettable to flawless with a pretty pop of colour from the SUGAR Contour De Force Mini Blush. Light and infinitely blendable, a kiss of this blush on...

01 peach peak 02 pink pinnacle 03 mauve marvel 04 salmon superstar 05 coral climax
$9.99 Select optionsSelect options

Contour De Force Mini Highlighter

For the times you crave an envy-inducing glow to replace your favourite Instagram filter, a few swipes of the SUGAR Contour De Force Mini Highlighter will do the trick and more....

$10.99 Select optionsSelect options

Never Say Dry Crème Lipstick

If you want the best of both worlds and love to have it all, then the SUGAR Never Say Dry Crème Lipstick is made just for you! Intensely pigmented and long-wearing with a...

01 subtle island 02 dial m for magenta 03 the brown ultimatum 05 berry maguire 06 raisin helen 07 mauve actually 10 the plum diary 11 red poet's society
$12.99 Select optionsSelect options

Smudge Me Not Liquid Lipstick

If you've ever lusted for a "one-coat wonder" product for your lips, your search ends here. Get a full-blooded burst of pigment with just a single swipe of the SUGAR Smudge...

01 brazen raisin 02 brink of pink 03 tan fan 04 plum yum 05 rust lust 06 tangerine queen 07 rethink pink 08 wine and shine 09 suave mauve 10 drop dead red
$12.99 – $13.99 Select optionsSelect options

Stroke Of Genius Heavy-duty Kohl

Eye makeup can be tricky but a stroke of genius can put you at ease. Add to that intense colour and soft creamy texture and you know you've been hooked for...

01 back to black 02 purple rain 03 green light 04 blue suede shoes 05 black magic 08 brown eyed girl
$12.99 Select optionsSelect options

Wingman Waterproof Microliner - 01 I'll Be Black

A highly pigmented and waterproof eyeliner, SUGAR Wingman Waterproof Microliner delivers long-lasting 12-hour wear. It's smudgeproof, transferproof and settles to a semi-matte finish. The micro felt-tip aids in smooth and precise...

$12.99 SHOP AT AMAZONSHOP AT AMAZON

Uptown Curl Lengthening Mascara - 01 Black Beauty

Get ready to stir up a storm with a wink! Here is the SUGAR Uptown Curl Lengthening Mascara - fulfilling all your lash fantasies. Caution: You are about to be the...

$12.99 SHOP AT AMAZONSHOP AT AMAZON

Arrested For Overstay Waterproof Eyeliner - 01 I'll Be Black

Always on the go but can't live without a little winged eyeliner? Your search for that perfect feline flick ends right here, right now! The SUGAR Arrested For Overstay Waterproof Eyeliner (quite literally...

$20.99 SHOP AT AMAZONSHOP AT AMAZON

Kohl Of Honour Intense Kajal - 01 Black Out

Ready to elevate your eye game to many notches about the ordinary? Step up to the world of extreme-wear, waterproof kajals with the SUGAR Kohl Of Honour Intense Kajal. Smudge and...

$9.99 Read moreRead more