New Arrivals

These brilliant beauty products will be your NEW obsession! Check them out now. 

Showing 1–12 of 12 results

Born To Wing Gel Eyeliner - 01 Blackmagic Woman

Make way, ladies - the saviour for all your winged eye woes, is here! With its silky smooth formula and a rich matte finish, the Born To Wing Gel Eyeliner, is the queen of ultra-luxe. Achieve...

$14.99 SHOP AT AMAZONSHOP AT AMAZON

Mettle Satin Lipstick

A premium and highly pigmented lipstick that provides a gorgeous satin finish of opaque colour in a smooth, single swipe. Creamy in texture, it has a long-lasting and water-resistant wear. 01...

01 sophie 07 gabriella
$22.99 Select optionsSelect options

Wingman Waterproof Microliner - 01 I'll Be Black

A highly pigmented and waterproof eyeliner, SUGAR Wingman Waterproof Microliner delivers long-lasting 12-hour wear. It's smudgeproof, transferproof and settles to a semi-matte finish. The micro felt-tip aids in smooth and precise...

$12.99 SHOP AT AMAZONSHOP AT AMAZON

Blend The Rules Eyeshadow Palette - 03 Fantasy

Unleash your inner artist and create a makeup masterpiece every day with SUGAR Blend The Rules Eyeshadow Palette. With a range of high-performing mattes, extra-creamy metallics & high-foil powders, these super-pigmented...

$27.99 SHOP AT AMAZONSHOP AT AMAZON

Blend The Rules Eyeshadow Palette - 01 Flawless

Unleash your inner artist and create a makeup masterpiece every day with SUGAR Blend The Rules Eyeshadow Palette. With a range of high-performing mattes, extra-creamy metallics & high-foil powders, these super-pigmented...

$27.99 SHOP AT AMAZONSHOP AT AMAZON

Mettle Matte Lipstick

Congratulations, you’ve found your soul-matte! The luxurious feel of rich superior pigmentation combined with ultra-light finish and feel makes the SUGAR Mettle Matte Lipstick a hands-down winner. The SUGAR Mettle Matte...

01 athena 02 flora 03 lyssa 04 soteria 05 hedone 06 ambrosia 07 hestia 08 graces 09 aphrodite 10 eirene
$25.99 Select optionsSelect options

Arch Arrival Brow Definer - 03 Woody Scooby

Whether you like them naturally groomed or strikingly bold, perfecting your brow game is a fine art. With the new SUGAR Arch Arrival Brow Definer, you can now discover the artist in you...

$12.99 SHOP AT AMAZONSHOP AT AMAZON

Seal The Show Lip Primer

Lipstick aficionados, listen up! The ultimate lip game-changer is here.To put an end to your lipstick woes and to bring huge smiles to your faces, literally - we bring you the...

$15.99 Read moreRead more

Arch Arrival Brow Definer - 02 Taupe Tom

Whether you like them naturally groomed or strikingly bold, perfecting your brow game is a fine art. With the new SUGAR Arch Arrival Brow Definer, you can now discover the artist in you...

$12.99 SHOP AT AMAZONSHOP AT AMAZON

Arrested For Overstay Waterproof Eyeliner - 01 I'll Be Black

Always on the go but can't live without a little winged eyeliner? Your search for that perfect feline flick ends right here, right now! The SUGAR Arrested For Overstay Waterproof Eyeliner (quite literally...

$20.99 SHOP AT AMAZONSHOP AT AMAZON

Matte As Hell Crayon Lipstick - 07 Viola

If excellent coverage and high color pay-off is what gets you going, you will absolutely love our SUGAR Matte As Hell Crayon Lipstick that is available in 36 gorgeous shades to suit your taste &...

$20.99 Read moreRead more

Matte As Hell Crayon Lipstick

If excellent coverage and high color pay-off is what gets you going, you will absolutely love our SUGAR Matte As Hell Crayon Lipstick that is available in 36 gorgeous shades to suit your taste &...

01 scarlett o'hara 02 mary poppins 03 poison ivy 04 holly golightly 05 rose dawson 06 coraline jones 07 viola 08 jackie brown 09 princess peach 10 cherry darling
$20.99 Select optionsSelect options