Airlight, skin-perfecting, and super matte. Here's a smoothing primer that will blur out your pores, wrinkles, fine lines and prolong makeup wear. Cream-based and suitable for all skin types. How to apply:...

Presenting, the Face FWD >> Highlighter Stick! In 3 stunning shades that will surely amp up any look you go for. Get ready to shine on... 01 Champagne Champion: Champagne gold. 02...

Meet the super effective Face FWD >> Corrector Stick. Comes in 3 shades that address DARK CIRCLES, HYPERPIGMENTATION, BLEMISHES, REDNESS, SCARS and SPOTS! Beginner-friendly and loved by pros, these made-in-Korea sticks...

Presenting, the Face FWD >> Contour Stick! Sculpt your face like never before with this brilliant and easy-to-use beauty. Available in 2 awesome shades,you can now complete any look without a...

Presenting, the SUGAR Face FWD >> Blush Stick range in 3 gorgeous shades to give your face just the right pop of colour when you need it! Just a few dabs...

If you are a sucker for the ‘barely-there’ but totally beautiful glow, it is time for you to indulge in the SUGAR Contour De Force Highlighter Palette.  Designed for the ladies and lasses...

For all the times you’ve struggled to perfect the “no-makeup” makeup look, there is now an answer! Introducing the SUGAR Goddess Of Flawless SPF30+ BB Cream whose ultra-lightweight formula sinks into...

Achieve jaw-dropping, #nofilter beauty looks that'll set your Insta-circle on fire with the all-new SUGAR Contour De Force Face Palette. Crafted for the makeup maven who’s slaying goals on the go,...

A highly-pigmented, retractable crème lipstick with a long-lasting, water-resistant wear. Enriched with Vitamin E, Collagen, Hyaluronic Acid and Pomegranate Fruit Extract for nourishment and hydration. 01 Bourbon Bree 02 Blush Babe...

It's about time you pick your play as SUGAR Power Clay 3-Min Pore Cleansing Mask makes its entry into the sensational SUGAR tribe.  A deep cleansing mask packed with Charcoal powder and Kaolin Clay...