If excellent coverage and high color pay-off is what gets you going, you will absolutely love our SUGAR Matte As Hell Crayon Lipstick that is available in 36 gorgeous shades to suit your taste &...

Whether you like them naturally groomed or strikingly bold, perfecting your brow game is a fine art. With the new SUGAR Arch Arrival Brow Definer, you can now discover the artist...

If you’ve been crushing over classic matte lips – enriched with micronized pigments and silica microbeads – you’ll totally adore SUGAR It's A-Pout Time! Vivid Lipstick. Creamy and moisturising, this lipstick...

The lipstick of your fantasies is finally here. Get ready to applaud utter gorgeousness itself - SUGAR Nothing Else Matter Longwear Lipstick. We bring you the rich experience of a lipcolour...

SUGAR Eye Told You So! Smudgeproof Eyeliner is an easy-to-apply eyeliner with a smudgeproof, budgeproof and water-resistant formula that lasts for 24 hours straight and gives a gorgeous silky matte finish....

A creamy, non-drying, and water-resistant formula that settles to an opaque matte finish within 30 seconds. This kiss-proof matte lipstick is available online in 10 rich and long-lasting colours. The SUGAR Matte...

Draw the line of control with the SUGAR Lipping On The Edge Lip Liner and create the perfect pucker with a fuller matte look. One swipe of this highly pigmented liner...

Make dreamy skin a reality in one simple step with the SUGAR Ace Of Face Foundation Stick. Lightweight, creamy and beyond easy to blend, its long-wearing formula offers coverage that not...

If you want the best of both worlds and love to have it all, then the SUGAR Never Say Dry Crème Lipstick is made just for you! Intensely pigmented and long-wearing with a...

Applaud the arrival of SUGAR Eyes And Shine Shadow Crayon! Here to give you an experience of time-saving ecstasy, this eyeshadow crayon is seriously versatile and shouts 'makeup simplified' for girls...

Get ready to applaud utter gorgeousness itself - SUGAR Limited Edition Nothing Else Matter Longwear Lipstick. We bring you the rich experience of a lip colour which has smooth application,and is...

Swipe on the SUGAR Contour De Force Mini Bronzer to sport a subtle, sun-kissed look that will leave everyone wondering which exotic beach destination you are returning from. This illuminating bronzer...