If excellent coverage and high color pay-off is what gets you going, you will absolutely love our SUGAR Matte As Hell Crayon Lipstick that is available in 36 gorgeous shades to suit your taste &...

If you've ever lusted for a "one-coat wonder" product for your lips, your search ends here. Get a full-blooded burst of pigment with just a single swipe of the SUGAR Smudge...

Whether you like them naturally groomed or strikingly bold, perfecting your brow game is a fine art. With the new SUGAR Arch Arrival Brow Definer, you can now discover the artist...

If you’ve been crushing over classic matte lips – enriched with micronized pigments and silica microbeads – you’ll totally adore SUGAR It's A-Pout Time! Vivid Lipstick. Creamy and moisturising, this lipstick...

The lipstick of your fantasies is finally here. Get ready to applaud utter gorgeousness itself - SUGAR Nothing Else Matter Longwear Lipstick. We bring you the rich experience of a lipcolour...

Looking for a magic wand that will transform you from Plain Jane to Queen Bee in seconds? The SUGAR Lash Mob Limitless Mascara gives you just the drama your eyes need!...

Get ready to stir up a storm with a wink! Here is the SUGAR Uptown Curl Lengthening Mascara - fulfilling all your lash fantasies. Caution: You are about to be the...

Plunge head first into high-pigmented matte fantasy with the SUGAR Suede Secret Matte Lipcolour! With a formula so lightweight that you'll forget you're wearing it and a finish so plush that...

Make dreamy skin a reality in one simple step with the SUGAR Ace Of Face Foundation Stick. Lightweight, creamy and beyond easy to blend, its long-wearing formula offers coverage that not...

If you want the best of both worlds and love to have it all, then the SUGAR Never Say Dry Crème Lipstick is made just for you! Intensely pigmented and long-wearing with a...

Get ready to applaud utter gorgeousness itself - SUGAR Limited Edition Nothing Else Matter Longwear Lipstick. We bring you the rich experience of a lip colour which has smooth application,and is...

The cult-favourites are also available as SUGAR Smudge Me Not Lip Duo! With the perfect vivid and matte finish of the Smudge Me Not Liquid Lipstick, the high shine of the...