We believe you can make heads turn wherever you go and wear your attitude on your sleeves. We believe in having your back when you’re short of a back-up plan. We believe you should own your personality, not just wear it. For us, makeup is not just a necessity; it’s a statement that says, “I am beautiful but a dash of lipstick every once in a while makes me feel sexy”. We know there is a lot that goes into looking gorgeous which is why we’ve introduced Sugar, a range of cosmetics that complements the sweet & sassy side of you. Our products are everything you need to look stunning while you’re on the go; you might just fall in love with yourself all over again. That’s the power of Sugar which lasts long, really long.