The Sugar Blog

Score the Look you've always wanted with our Fadeproof Kajal

A black Kajal is almost every woman’s go-to make-up product. Whether it’s a subtle look for the day or an elaborate one for the night, no look is complete without a dash of kajal. The Sugar Twist & Shout Fade-proof Kajal lets your eyes do all the talking. This sensational product comes in an easy twist-and-use applicator which makes it simple to define your eyes in a matter of seconds. An intense black concoction, the Sugar Kajal adds depth to the eyes and transforms them from gorgeous to totally irresistible. Its creamy consistency and preservative-free formula makes it suitable to use on the waterline and the lash line as an eye liner. A multi-use product, it combines the benefits of a Kajal and an eye liner and remains fade-proof for more than 10 hours.

How to Apply

Open your eyes wide for better application & gently rim your waterline. You can also smudge it a little to add some drama. This wonder product can also be used to line your lashes just like an eye liner.

This 2-in-1 product can help you create various looks like natural & the very popular smokey eye make-up look.

Go Natural

This is the simplest to recreate. Apply a subtle shade of eye shadow like brown. Cover your entire lid with the lighter shade and apply the second shade in the crease blending it towards the corners of the eyes. Use your Sugar Twist & Shout Kajal to rim your eyes following the natural shape and voila! You’re done.


Smokey Eyes

A favourite with celebrities and makeup artists alike, this elaborate look spells sophistication. Choose three shades of a similar hue. Navy and gray go well with brown eyes. Apply the highlighter shade on the inner corners of the eyes and the lower lash line. Now use the medium shade on the entire lid and blend it with the inner corners. Use the darkest shade in the crease blending it towards the outer corners and finish the look with winged-eyes.

Quick Dramatic Eyes

To add a hint of drama to your everyday look, apply the kajal on your waterline and lash line. Smudge the kajal slightly towards the outer corners of your eyes. This needs to be done carefully to avoid looking shabby and undone. It’s the quickest way add some drama without using too many products.


  1. Always store your kajal in a cool and dry place, away from direct sunlight to increase shelf-life
  2. Avoid sharing makeup that comes in direct contact with your skin. We’re talking lipsticks, blushes and of course kajals
  3. Maintain good hygiene when using the product
  4. Avoid using the product beyond its expiry date. If it smells funky or changes consistency, dispose it.