Presenting, the Face FWD >> Primer Stick! Suitable for all skin types, this brilliant product reduces the visibility of pores and wrinkles almost immediately! What's more, you don't even need to...

SUGAR Magic Wand Waterproof Concealer has arrived to weave its magic in your life. This multi-purpose makeup must-have blurs, smooths and conceals imperfections. Don’t think twice before stepping out of the...

Transform your skin from forgettable to flawless with a pretty pop of colour from the SUGAR Contour De Force Mini Blush. Light and infinitely blendable, a kiss of this blush on...

For the times you crave an envy-inducing glow to replace your favourite Instagram filter, a few swipes of the SUGAR Contour De Force Mini Highlighter will do the trick and more....

Unleash your inner artist and create a makeup masterpiece every day with SUGAR Blend The Rules Eyeshadow Palette. With a range of high-performing mattes, extra-creamy metallics & high-foil powders, these super-pigmented...

Whether you like them naturally groomed or strikingly bold, perfecting your brow game is a fine art. With the new SUGAR Arch Arrival Brow Definer, you can now discover the artist...

A showstopper red that will never go out of style - Drop Dead Red is your weapon of choice if you're ready to make a statement wherever you go and a...