Always on the go but can't live without a little winged eyeliner? Your search for that perfect feline flick ends right here, right now! The SUGAR Arrested For Overstay Waterproof Eyeliner (quite literally...

SUGAR Magic Wand Waterproof Concealer has arrived to weave its magic in your life. This multi-purpose makeup must-have blurs, smooths and conceals imperfections. Don’t think twice before stepping out of the...

Strut about in your boldest best with Batiste Berry - a blast of deep plum that will paint your parade with all the glory of this gallant shade. Plunge head first into high-pigmented...

Craving for the ultimate cleanse?  Make some space in your ever-growing stash cos’ the best product to swear by, is here!  SUGAR Swipe Right Cleansing Water is a 4-in-1 marvel that works...

Get your hot on, ladies! Say hello to the lustrous SUGAR Mettle Liquid Lipstick, a long-lasting and nourishing formula that keeps lips covered with intense bold color from AM to PM....

An intensely pigmented liquid eyeliner with 17+ hour, moisture-resistant wear. With a highly precise application and an ultra-matte finish, SUGAR Eye Warned You So! Double Matte Eyeliner is available in 4...

An intensely pigmented liquid eyeliner with 17+ hour, moisture-resistant wear. With a highly precise application and an ultra-matte finish, SUGAR Eye Warned You So! Double Matte Eyeliner is available in 4 bold shades...

An intensely pigmented liquid eyeliner with 17+ hour, moisture-resistant wear. With a highly precise application and an ultra-matte finish, SUGAR Eye Warned You So! Double Matte Eyeliner is available in 4 bold shades...

Eye makeup enthusiasts rejoice! With its incredible shine and luxurious finish, please put your lids together for the SUGAR Gloss Boss 24HR Eyeliner - a highly-pigmented, lavish eyeliner that dries instantly...

Make dreamy skin a reality in one simple step with the SUGAR Ace Of Face Foundation Stick. Lightweight, creamy and beyond easy to blend, its long-wearing formula offers coverage that not just...