Looking to announce every entry of yours without saying a word? Up your lip game to bold burgundy with the Brazen Raisin shade that's as addictive as it is badass! If...

Raring to have a carefully careless day with your BFFs where good times aren't measured by the hour? Sport Brink of Pink with its dusty mauve hue to amp up the...

A fan of deep-toned taupe that defines the timeless nude of the 90s? Get your hands on Tan Fan with its muted brown and pink that will give you the perfect...

Crafting an elegant look that blends the artistic with the stylish? Embrace the mild tones of Plum Yum whose muted berry shade with its immortal appeal is bound to weave an...

Walk into every room like you own it with Rust Lust - a terracotta red shade that strikes a delicate balance between the reds and the browns to make your pout...

Scale new peaks with the unapologetically bold Tangerine Queen! Pair this vibrant orange coral shade with your favourite dress and you'll make a statement that few will dare to disagree with...

If excellent coverage and high color pay-off is what gets you going, you will absolutely love our SUGAR Matte As Hell Crayon Lipstick that is available in 36 gorgeous shades to suit your taste &...

If excellent coverage and high color pay-off is what gets you going, you will absolutely love our SUGAR Matte As Hell Crayon Lipstick that is available in 36 gorgeous shades to suit your taste &...

If excellent coverage and high color pay-off is what gets you going, you will absolutely love our SUGAR Matte As Hell Crayon Lipstick that is available in 36 gorgeous shades to suit your taste &...

Looking for a magic wand that will transform you from Plain Jane to Queen Bee in seconds? The SUGAR Lash Mob Limitless Mascara gives you just the drama your eyes need!...

SUGAR Eye Told You So! Smudgeproof Eyeliner is an easy-to-apply eyeliner with a smudgeproof, budgeproof and water-resistant formula that lasts for 24 hours straight and gives a gorgeous silky matte finish....