SUGAR Eye Told You So! Smudgeproof Eyeliner is an easy-to-apply eyeliner with a smudgeproof, budgeproof and water-resistant formula that lasts for 24 hours straight and gives a gorgeous silky matte finish....

Always on the go but can't live without a little winged eyeliner? Your search for that perfect feline flick ends right here, right now! The SUGAR Arrested For Overstay Waterproof Eyeliner (quite literally...

If excellent coverage and high color pay-off is what gets you going, you will absolutely love our SUGAR Matte As Hell Crayon Lipstick that is available in 36 gorgeous shades to suit your taste &...

Unleash your inner artist and create a makeup masterpiece every day with SUGAR Blend The Rules Eyeshadow Palette. With a range of high-performing mattes, extra-creamy metallics & high-foil powders, these super-pigmented...

Unleash your inner artist and create a makeup masterpiece every day with SUGAR Blend The Rules Eyeshadow Palette. With a range of high-performing mattes, extra-creamy metallics & high-foil powders, these super-pigmented...

Unleash your inner artist and create a makeup masterpiece every day with SUGAR Blend The Rules Eyeshadow Palette. With a range of high-performing mattes, extra-creamy metallics & high-foil powders, these super-pigmented...

Think brows, and then take that thought to a whole new level! SUGAR Arch Arrival 3-In-1 Brow Shaper is truly the answer to all your brow prayers. With the power of...

Want your brows done instantly? The SUGAR Arch Arrival Brow Powder is here to solve that problem, completely! For pros and newbies alike, all you have to do is swipe, set,...

Craving for the ultimate cleanse?  Make some space in your ever-growing stash cos’ the best product to swear by, is here!  SUGAR Swipe Right Cleansing Water is a 4-in-1 marvel that works...