If excellent coverage and high color pay-off is what gets you going, you will absolutely love our SUGAR Matte As Hell Crayon Lipstick that is available in 36 gorgeous shades to suit your taste &...

A premium and highly pigmented lipstick that provides a gorgeous satin finish of opaque colour in a smooth, single swipe. Creamy in texture, it has a long-lasting and water-resistant wear. 01...

Congratulations, you’ve found your soul-matte! The luxurious feel of rich superior pigmentation combined with ultra-light finish and feel makes the SUGAR Mettle Matte Lipstick a hands-down winner. The SUGAR Mettle Matte...

Get your hot on, ladies! Say hello to the lustrous SUGAR Mettle Liquid Lipstick, a long-lasting and nourishing formula that keeps lips covered with intense bold color from AM to PM....

Walk into every room like you own it with Rust Lust - a terracotta red shade that strikes a delicate balance between the reds and the browns to make your pout...

Looking to announce every entry of yours without saying a word? Up your lip game to bold burgundy with the Brazen Raisin shade that's as addictive as it is badass! If...

Crafting an elegant look that blends the artistic with the stylish? Embrace the mild tones of Plum Yum whose muted berry shade with its immortal appeal is bound to weave an...

Trade in all your office-wear classics for the deep mauve hue of Mauve Actually! A stark departure from the safe haven of formal nudes, this is one unapologetic shade that flaunts the...

When it hasn't been your day, your week, your month or even your year... this rich coral mixed with the hottest shade of pink, will always be there for you! A...

A fan of deep-toned taupe that defines the timeless nude of the 90s? Get your hands on Tan Fan with its muted brown and pink that will give you the perfect...

An everyday ally in your many missions to save the world - The Plum Diary sports a deep berry tone that cuts through clutter and paparazzi with equal ease. Bold but not brazen...

Raring to have a carefully careless day with your BFFs where good times aren't measured by the hour? Sport Brink of Pink with its dusty mauve hue to amp up the...