Eye makeup enthusiasts rejoice! With its incredible shine and luxurious finish, please put your lids together for the SUGAR Gloss Boss 24HR Eyeliner - a highly-pigmented, lavish eyeliner that dries instantly...

Meet the super effective Face FWD >> Corrector Stick. Comes in 3 shades that address DARK CIRCLES, HYPERPIGMENTATION, BLEMISHES, REDNESS, SCARS and SPOTS! Beginner-friendly and loved by pros, these made-in-Korea sticks...

SUGAR Magic Wand Waterproof Concealer has arrived to weave its magic in your life. This multi-purpose makeup must-have blurs, smooths and conceals imperfections. Don’t think twice before stepping out of the...

Presenting, the Face FWD >> Contour Stick! Sculpt your face like never before with this brilliant and easy-to-use beauty. Available in 2 awesome shades,you can now complete any look without a...

A water-based, intensely pigmented highlighter that's buildable and gives an instant glow. It's nourishing, long-lasting and water-resistant. Suitable for all skin tones, it's a makeup & skincare wonder. 01 Gold Goal...

Presenting, the Face FWD >> Primer Stick! Suitable for all skin types, this brilliant product reduces the visibility of pores and wrinkles almost immediately! What's more, you don't even need to...

Presenting, the Face FWD >> Highlighter Stick! In 3 stunning shades that will surely amp up any look you go for. Get ready to shine on... 01 Champagne Champion: Champagne gold. 02...

For the times you crave an envy-inducing glow to replace your favourite Instagram filter, a few swipes of the SUGAR Contour De Force Mini Highlighter will do the trick and more....

Get your hot on, ladies! Say hello to the lustrous SUGAR Mettle Liquid Lipstick, a long-lasting and nourishing formula that keeps lips covered with intense bold color from AM to PM....

Congratulations, you’ve found your soul-matte! The luxurious feel of rich superior pigmentation combined with ultra-light finish and feel makes the SUGAR Mettle Matte Lipstick a hands-down winner. The SUGAR Mettle Matte...