Plunge head first into high-pigmented matte fantasy with the SUGAR Suede Secret Matte Lipcolour! With a formula so lightweight that you'll forget you're wearing it and a finish so plush that it never feels dry even when it dries – your search for the ‘holy grail’ liquid lipstick is pretty much done.

Work this #MadeInItaly beauty to take matte to the max with a punch of opaque colour in every swipe. Dries quickly to a smooth matte finish without leaving your lips parched – this is your secret weapon to hack a luxurious pout! The SUGAR Suede Secret Matte Lipcolour boasts of a 12-hour stay and comes in a spectrum of highly-pigmented shades that complement a slew of complexions - make it your goal to own every one of them!

• The lovechild of your fave hues, Muslin Mauve is a dramatic MLBB shade that punches up the natural pink of your lips with its mauve nude tint
  
  
• Become the life and soul of any party with Plush Pink, a deep rose pink shade that will bring your pout to the forefront.

• Channel your inner diva with Velvet Violet. This pop of dark raspberry announces your arrival even before you say “Hello!”
  
  
• Reach for Crêpe Coral when your mood calls for some playful twinning of peach and coral. A single swipe of this shade will wake up any look
  
  
• Swipe on Poplin Plum for all the good-girl-gone-bad vibes. Let the world see your confidence with each wear of this blackened plum shade
  
  
• Get ready to rethink brown with Taffeta Terracotta, an edgy shade that blends red with mocha to give you the perfect earthy brown.
  
  
• Not too pink and not quite grey, the dreamer in you will find the taupe rose of Tweed Taupe just enough to always help you shoot for the stars
  
  
• Elevate your everyday look with Brocade Burgundy. Not for the faint-hearted, this burgundy shade will inject some major drama to your look
  
  
• Raise the bar and add a dash of sophistication with Felt Fawn - a grey-toned beige shade for a gorgeous nude lip so you can play up other parts of your look
  
  
• Up the glam factor in your everyday look with the unmistakable Satin Scarlet – a classic ‘oomph’ red shade that will be the ‘cherry on top’ for every OOTD of yours
  
  

• Celebrate the marriage of two iconic hues of pink and red with Rayon Rose - a brick rose fantasy that is every girl's dream!

• An ode to the gentle shades of a petal, Linen Lilac with its subtle mauve hues is the quickest way to cast a spell on everyone in sight!

• Max out your love for nudes with the inimitable Nylon Nude - a delicate shade of pink that you'll have to fight hard to keep a secret

• Pep it up with Tartan Tangerine! Packed with positive vibes, this orange hue with hints of red is the perfect pick for a day under the sun!

• The perfect fix for all the times "you just want attention, you don't want (his) heart" - yes, this tone of Fleece Fuchsia is that legendary!

• Get intoxicated with the irresistible Silk Sangria - a bold blend of purple and magenta that will drive all conversations back to your lips

• Drench your lips in a heady punch of plum and mauve with Georgette Grape! Be warned though, this one sparks compliments and envy in equal measure

• Strut about in your boldest best with Batiste Berry - a blast of deep plum that will paint your parade with all the glory of this gallant shade.

• Treat your lips to the merry Terry Tomato! Pretty & bright, this red hue with hints of orange will give a new twist to your usual 'red lips' look

• Surrender to your love for cocoa with Chino Chocolate - a deep matte brown shade that will play equally hard whether at work or at your next party!

How to Apply: Gently remove the excess from the applicator first. Use its curved tip to apply the liquid lipstick like a liner. Then swipe the lipstick on to fill in your lips.

Benefits: The SUGAR Suede Secret Matte Lipcolour applies wet then dries down to an ultra-matte yet ultra-comfortable finish that doesn't budge. Its formula is infused with moisturizing jojoba oil and shea butter that give lips a smooth, nondrying finish. The curved applicator is designed to hug lips of all shapes and makes it easy to stencil and colour in between the lines.