If you’ve been crushing over classic matte lips – enriched with micronized pigments and silica microbeads – you’ll totally adore SUGAR It's A-Pout Time! Vivid Lipstick. Creamy and moisturising, this lipstick combines...

Looking to announce every entry of yours without saying a word? Up your lip game to bold burgundy with the Brazen Raisin shade that's as addictive as it is badass! If...

Ready to flaunt a pop of colour to inspire cheer in all around you? Swatch Rethink Pink on your lips - a warm red fuchsia that combines the bright with the...

Ready to flaunt a pop of colour to inspire cheer in all around you? Swatch Rethink Pink on your lips - a warm red fuchsia that combines the bright with the...

Love to sport a Hollywood-inspired look that blends the sophisticated with the subtle? Choose the popular Suave Mauve with its neutral purple-pink shade that's a time-tested everyday classic! If you've ever...

If excellent coverage and high color pay-off is what gets you going, you will absolutely love our SUGAR Matte As Hell Crayon Lipstick that is available in 36 gorgeous shades to suit your taste &...

For the days when you’re mixing it up with the cute and the kickass, pick Dial M for Magenta as your warpaint of choice! This no-nonsense deep magenta is something that...

Trade in all your office-wear classics for the deep mauve hue of Mauve Actually! A stark departure from the safe haven of formal nudes, this is one unapologetic shade that flaunts the...