National Lipstick Day
Arch Arrival Brow Definer - 01 Jerry Brown
Whether you like them naturally groomed or strikingly bold, perfecting your brow game is a fine art. With the new SUGAR Arch Arrival Brow Definer, you can now discover the artist in you...
Smudge Me Not Liquid Lipstick - 10 Drop Dead Red
A showstopper red that will never go out of style - Drop Dead Red is your weapon of choice if you're ready to make a statement wherever you go and a...
Smudge Me Not Liquid Lipstick - 13 Wooed By Nude
A peach nude shade that will give you a gorgeous yet understated lip - Wooed by Nude lets you explore the calmer side of orange while playing the perfect companion to a killer...
Smudge Me Not Liquid Lipstick - 01 Brazen Raisin
Looking to announce every entry of yours without saying a word? Up your lip game to bold burgundy with the Brazen Raisin shade that's as addictive as it is badass! If...
Smudge Me Not Liquid Lipstick - 08 Wine And Shine
Ready to flaunt a pop of colour to inspire cheer in all around you? Swatch Rethink Pink on your lips - a warm red fuchsia that combines the bright with the...
Smudge Me Not Liquid Lipstick - 05 Rust Lust
Walk into every room like you own it with Rust Lust - a terracotta red shade that strikes a delicate balance between the reds and the browns to make your pout...
Smudge Me Not Liquid Lipstick - 04 Plum Yum
Crafting an elegant look that blends the artistic with the stylish? Embrace the mild tones of Plum Yum whose muted berry shade with its immortal appeal is bound to weave an...
Smudge Me Not Liquid Lipstick - 25 Very Mulberry
Tempted to mix up the chic and classic? What you're looking for is Very Mulberry! An über deep hue of berry and red - this one will put all other trousseau...
Smudge Me Not Liquid Lipstick - 03 Tan Fan
A fan of deep-toned taupe that defines the timeless nude of the 90s? Get your hands on Tan Fan with its muted brown and pink that will give you the perfect...
Smudge Me Not Liquid Lipstick - 16 Bare Flair
Still easing your way into the brown lips trend? Surrender to Bare Flair! With its nude pink hue and brown undertones, this makeup must-have is an irreplaceable shade for the romantic in...
Matte As Hell Crayon Lipstick - 16 Claire Underwood
If excellent coverage and high color pay-off is what gets you going, you will absolutely love our SUGAR Matte As Hell Crayon Lipstick that is available in 36 gorgeous shades to suit your taste &...
Suede Secret Matte Lipcolour - 18 Batiste Berry
Strut about in your boldest best with Batiste Berry - a blast of deep plum that will paint your parade with all the glory of this gallant shade. Plunge head first into high-pigmented...