National Lipstick Day
Never Say Dry Crème Lipstick - 10 The Plum Diary
An everyday ally in your many missions to save the world - The Plum Diary sports a deep berry tone that cuts through clutter and paparazzi with equal ease. Bold but not brazen...
Smudge Me Not Liquid Lipstick - 03 Tan Fan
A fan of deep-toned taupe that defines the timeless nude of the 90s? Get your hands on Tan Fan with its muted brown and pink that will give you the perfect...
Smudge Me Not Liquid Lipstick - 16 Bare Flair
Still easing your way into the brown lips trend? Surrender to Bare Flair! With its nude pink hue and brown undertones, this makeup must-have is an irreplaceable shade for the romantic in...
Matte As Hell Crayon Lipstick - 16 Claire Underwood
If excellent coverage and high color pay-off is what gets you going, you will absolutely love our SUGAR Matte As Hell Crayon Lipstick that is available in 36 gorgeous shades to suit your taste &...
Suede Secret Matte Lipcolour - 18 Batiste Berry
Strut about in your boldest best with Batiste Berry - a blast of deep plum that will paint your parade with all the glory of this gallant shade. Plunge head first into high-pigmented...
Smudge Me Not Liquid Lipstick - 02 Brink Of Pink
Raring to have a carefully careless day with your BFFs where good times aren't measured by the hour? Sport Brink of Pink with its dusty mauve hue to amp up the...
Suede Secret Matte Lipcolour - 10 Satin Scarlet
Up the glam factor in your everyday look with the unmistakable Satin Scarlet – a classic ‘oomph’ red shade that will be the ‘cherry on top’ for every OOTD of yours....
Smudge Me Not Liquid Lipstick - 17 Fiery Berry
When you're a pro at mixing the subtle with the seductive into one heady cocktail of style, Fiery Berry will always be the number you will dial! One classic marsala. Every lipstick lover's...
Power Clay Peel Off Mask
It's about time you pick your play as SUGAR Power Clay Peel Off Mask makes its entry into the sensational SUGAR tribe. This mask delivers cleansing, oil-absorbing and skin-toning perks. Packed with mineral-rich Kaolin...
Smudge Me Not Liquid Lipstick - 27 Brown Crown
Battle the conventional with one single swipe of Brown Crown. An extraordinary shade of blackened plum brown - this one is designed to make your darkest fantasy look plain vanilla If...
All Set To Go Translucent Powder
The fastest route to looking picture-perfect around the clock - say hello to the all-new SUGAR All Set To Go Translucent Powder! Crafted to lock in the base and mask the...
Aquaholic Priming Moisturizer
It soothes skin from irritation & dryness. Glides on easily, locks down moisture to keep the skin refreshed. It is ultra-lightweight, non-greasy and refreshing. A perfect mix of makeup & skincare, this...