New Arrivals
These brilliant beauty products will be your NEW obsession! Check them out now.
Wingman Waterproof Microliner - 01 I'll Be Black
A highly pigmented and waterproof eyeliner, SUGAR Wingman Waterproof Microliner delivers long-lasting 12-hour wear. It's smudgeproof, transferproof and settles to a semi-matte finish. The micro felt-tip aids in smooth and precise...
Aquaholic Priming Moisturizer
It soothes skin from irritation & dryness. Glides on easily, locks down moisture to keep the skin refreshed. It is ultra-lightweight, non-greasy and refreshing. A perfect mix of makeup & skincare, this...
Aquaholic Hydrating Stick
It provides instant hydration, nourishes skin, and provides skin protection. Soothes puffy eyes and keeps you looking refreshed all day long. You just have to dive in! How to Apply: Gently use...
Powder Play Banana Compact
A skin-perfecting powder that reduces shine, sets makeup for longer wear and adds a warm highlight to skin. Creates a smooth base, is long-lasting, oil-controlling and suitable for subtle baking.How to...
All Set To Go Banana Powder
Go ahead and set things right as SUGAR All Set To Go Banana Powder makes its way to the gorgeous makeup clan. A flattering setting powder that diminishes the appearance of fine lines,...
Blend The Rules Eyeshadow Palette - 03 Fantasy
Unleash your inner artist and create a makeup masterpiece every day with SUGAR Blend The Rules Eyeshadow Palette. With a range of high-performing mattes, extra-creamy metallics & high-foil powders, these super-pigmented...
Blend The Rules Eyeshadow Palette - 01 Flawless
Unleash your inner artist and create a makeup masterpiece every day with SUGAR Blend The Rules Eyeshadow Palette. With a range of high-performing mattes, extra-creamy metallics & high-foil powders, these super-pigmented...
Mettle Matte Lipstick
Congratulations, you’ve found your soul-matte! The luxurious feel of rich superior pigmentation combined with ultra-light finish and feel makes the SUGAR Mettle Matte Lipstick a hands-down winner. The SUGAR Mettle Matte...
01 athena
02 flora
03 lyssa
04 soteria
05 hedone
06 ambrosia
07 hestia
08 graces
09 aphrodite
10 eirene
Lipping On The Edge Lip Liner
Draw the line of control with the SUGAR Lipping On The Edge Lip Liner and create the perfect pucker with a fuller matte look. One swipe of this highly pigmented liner...
01 taffeta terracotta
02 wooed by nude
04 tan fan
05 brazen raisin
07 fiery berry
Arch Arrival Brow Definer - 03 Woody Scooby
Whether you like them naturally groomed or strikingly bold, perfecting your brow game is a fine art. With the new SUGAR Arch Arrival Brow Definer, you can now discover the artist in you...
Seal The Show Lip Primer
Lipstick aficionados, listen up! The ultimate lip game-changer is here.To put an end to your lipstick woes and to bring huge smiles to your faces, literally - we bring you the...
Nothing Else Matter Longwear Lipstick
The lipstick of your fantasies is finally here. Get ready to applaud utter gorgeousness itself - SUGAR Nothing Else Matter Longwear Lipstick. We bring you the rich experience of a lipcolour...
01 browning glory
03 rust have
04 nude vibes
07 hidden magenta
08 berry picking
10 rosy picture
12 teak over
13 rose job
14 red herring
16 cloud wine