New Arrivals
These brilliant beauty products will be your NEW obsession! Check them out now.
Click Me Up Velvet Lipstick
Give in to your alter ego and live the deepest of your lip fantasies with the SUGAR Click Me Up Velvet Lipstick.From the land of premium products, we bring you the luxury...
01 spicy salmon
02 raunchy rose
03 foxy fawn
04 provocative pink
05 magnetic magenta
06 berry bootylicious
08 smoking sienna
09 tantalising tangerine
10 racy ruby
All Set To Go Translucent Powder
The fastest route to looking picture-perfect around the clock - say hello to the all-new SUGAR All Set To Go Translucent Powder! Crafted to lock in the base and mask the...
Ace Of Face Foundation Stick
Make dreamy skin a reality in one simple step with the SUGAR Ace Of Face Foundation Stick. Lightweight, creamy and beyond easy to blend, its long-wearing formula offers coverage that not...
07 vanilla latte
10 latte
15 cappuccino
17 raf
20 galão
25 macchiato
27 vienna
30 chococcino
35 frappe
40 breve
Suede Secret Matte Lipcolour
Plunge head first into high-pigmented matte fantasy with the SUGAR Suede Secret Matte Lipcolour! With a formula so lightweight that you'll forget you're wearing it and a finish so plush that...
01 muslin mauve
02 plush pink
04 crêpe coral
06 taffeta terracotta
08 brocade burgundy
09 felt fawn
10 satin scarlet
11 rayon rose
12 linen lilac
13 nylon nude
Contour De Force Mini Blush
Transform your skin from forgettable to flawless with a pretty pop of colour from the SUGAR Contour De Force Mini Blush. Light and infinitely blendable, a kiss of this blush on...
01 peach peak
02 pink pinnacle
03 mauve marvel
04 salmon superstar
05 coral climax
Arch Arrival Brow Definer - 02 Taupe Tom
Whether you like them naturally groomed or strikingly bold, perfecting your brow game is a fine art. With the new SUGAR Arch Arrival Brow Definer, you can now discover the artist in you...
Arrested For Overstay Waterproof Eyeliner - 01 I'll Be Black
Always on the go but can't live without a little winged eyeliner? Your search for that perfect feline flick ends right here, right now! The SUGAR Arrested For Overstay Waterproof Eyeliner (quite literally...
Matte As Hell Crayon Lipstick - 07 Viola
If excellent coverage and high color pay-off is what gets you going, you will absolutely love our SUGAR Matte As Hell Crayon Lipstick that is available in 36 gorgeous shades to suit your taste &...
Smudge Me Not Liquid Lipstick
If you've ever lusted for a "one-coat wonder" product for your lips, your search ends here. Get a full-blooded burst of pigment with just a single swipe of the SUGAR Smudge...
01 brazen raisin
02 brink of pink
03 tan fan
04 plum yum
05 rust lust
06 tangerine queen
07 rethink pink
08 wine and shine
09 suave mauve
10 drop dead red
Lash Mob Limitless Mascara - 01 Black With A Bang
Looking for a magic wand that will transform you from Plain Jane to Queen Bee in seconds? The SUGAR Lash Mob Limitless Mascara gives you just the drama your eyes need!...
Matte As Hell Crayon Lipstick
If excellent coverage and high color pay-off is what gets you going, you will absolutely love our SUGAR Matte As Hell Crayon Lipstick that is available in 36 gorgeous shades to suit your taste &...
01 scarlett o'hara
02 mary poppins
03 poison ivy
04 holly golightly
05 rose dawson
06 coraline jones
07 viola
08 jackie brown
09 princess peach
10 cherry darling
Matte As Hell Crayon Lipstick - 01 Scarlett O'hara
If excellent coverage and high color pay-off is what gets you going, you will absolutely love our SUGAR Matte As Hell Crayon Lipstick that is available in 36 gorgeous shades to suit your taste &...