New Arrivals

These brilliant beauty products will be your NEW obsession! Check them out now. 

Showing 1–12 of 38 results

Arch Arrival Brow Powder

Want your brows done instantly? The SUGAR Arch Arrival Brow Powder is here to solve that problem, completely! For pros and newbies alike, all you have to do is swipe, set,...

01 jerry brown 04 felix onyx
$12.99 Select optionsSelect options

Arch Arrival 3-in-1 Brow Shaper

Think brows, and then take that thought to a whole new level! SUGAR Arch Arrival 3-In-1 Brow Shaper is truly the answer to all your brow prayers. With the power of...

01 jerry brown 02 taupe tom
$14.99 Select optionsSelect options

Born To Wing Gel Eyeliner - 01 Blackmagic Woman

Make way, ladies - the saviour for all your winged eye woes, is here! With its silky smooth formula and a rich matte finish, the Born To Wing Gel Eyeliner, is the queen of ultra-luxe. Achieve...


Plush Crush Crème Crayon

A highly-pigmented, retractable crème lipstick with a long-lasting, water-resistant wear. Enriched with Vitamin E, Collagen, Hyaluronic Acid and Pomegranate Fruit Extract for nourishment and hydration. 01 Bourbon Bree 02 Blush Babe...

01 bourbon bree 02 blush babe 04 red rebel 05 mauve mama 06 grape goddess 07 caramel crush 08 pink princess 09 peach pixie 10 berry belle
$15.99 Select optionsSelect options

Mettle Satin Lipstick

A premium and highly pigmented lipstick that provides a gorgeous satin finish of opaque colour in a smooth, single swipe. Creamy in texture, it has a long-lasting and water-resistant wear. 01...

01 sophie 07 gabriella
$22.99 Select optionsSelect options

Matte Attack Transferproof Lipstick

A creamy, non-drying, and water-resistant formula that settles to an opaque matte finish within 30 seconds. This kiss-proof matte lipstick is available online in 10 rich and long-lasting colours. The SUGAR Matte...

01 boldplay 02 red zeppelin 03 the grandberries 04 maroon vibe 05 tan halen 07 peachwood mac 08 daft pink 10 depeach mode
$15.99 Select optionsSelect options

Powder Play Translucent Compact

Lightweight, long-lasting, oil-controlling & providing the most flawless finish, SUGAR Powder Play Translucent Compact is skin-perfecting, suits all skin types and keeps skin fresh all day long.How to apply: The powder comes in a...


Face Fwd >> Primer Stick

Presenting, the Face FWD >> Primer Stick! Suitable for all skin types, this brilliant product reduces the visibility of pores and wrinkles almost immediately! What's more, you don't even need to...


Face Fwd >> Contour Stick

Presenting, the Face FWD >> Contour Stick! Sculpt your face like never before with this brilliant and easy-to-use beauty. Available in 2 awesome shades,you can now complete any look without a...

01 fawn first 02 espresso edge
$18.99 Select optionsSelect options

Time To Shine Lip Gloss

A jojoba oil enriched lip gloss that gives a gorgeous shine to your pout and provides conditioning. It lasts from day to night, lends opaque pigment, hydration, and nourishment. Gives your...

01 penelope peachstop 02 velma pinkley 03 mellow kitty 04 peppy hill 05 elektra 06 she-rad 07 berry cooper 08 berryda 09 teaker bell 10 princess aurora
$12.99 Select optionsSelect options

The Most Eligiblur Smoothing Primer

Airlight, skin-perfecting, and super matte. Here's a smoothing primer that will blur out your pores, wrinkles, fine lines and prolong makeup wear. Cream-based and suitable for all skin types. How to apply:...


Bling Leader Illuminating Moisturizer - 02 Pink Trippin

A hydrating and lightweight moisturizer that gives your face the perfect glow. Enriched with Vitamin E and Shea Butter, it helps protect your skin against pollution and leaves it soft and...